Zero Degrees · Team Meeting · 8 October 2026
Q4 Game Plan
RM94k → RM120–150k
Where we are, where we're going, and how each of us gets there.
01 · Where we are
We average RM94k a month
| Month | Ready-stock | Custom | Total |
|---|
| May | RM35.8k | RM42.2k | RM78.0k |
| Jun | RM32.0k | RM77.6k | RM109.7k |
| Jul | RM40.7k | RM47.6k | RM88.3k |
| Aug | RM31.3k | RM66.2k | RM97.5k |
| Sep | RM37.1k | RM58.1k | RM95.2k |
| Average | RM35.4k | RM58.3k | RM93.7k |
RM0k
Ready-stock, September (after platform fees)
RM0k
Custom invoices, September
RM0k
TikTok dashboard sales, September
02 · Monthly targets
Four numbers we chase every month
Ready-stock · RM50,000Sept RM37.1k · 74%
TikTok · RM40,000 (dashboard)Sept RM23.9k · 60%
Shopee · RM5k → 7.5k → 10k (Oct · Nov · Dec)Sept RM2.5k · 25% of Dec
Custom · RM60,000Sept RM58.1k · 97%
RM50k ready-stock + RM60k custom = RM110k a month, then on to RM120–150k.
03 · TikTok RM40k
Where the extra RM16k comes from
| Source | September | Target | How we get there |
|---|
| LIVE | RM9.8k | ~RM14.5k | More LIVE hours: two sessions on Mon / Wed / Fri |
| Product videos | RM8.8k | ~RM20k | Friday refresh on time, new angles picked from data, more ad spend on winners |
| Organic / other | RM5.3k | ~RM5.5k | Stays about the same |
| Total | RM23.9k | ~RM40k | |
| Ad spend | RM4.5k | ~RM8.9k | Ceiling RM10k |
Biggest jump = product videos, RM8.8k → RM20k. That's the Friday refresh.
04 · Friday creative refresh · the proof
New videos every week = ads that work
Each bar: for every RM1 we spent on TikTok ads that week, how much in sales came back. The number below is how many new videos we posted that week.
1 Jun8
8 Jun8
15 Jun21
22 Jun2
29 Jun0
6 Jul2
13 Jul7
20 Jul4
27 Jul1
3 Aug1
10 Aug1
17 Aug1
24 Aug8
31 Aug6
7 Sep8
14 Sep0
21 Sep1
28 Sep6
5 Oct*0
8 weeks with 6+ new videos: RM5.60 back per RM1
10 weeks with 0–2 new videos: RM3.40 back per RM1
Return per RM1 = TikTok GMV Max sales ÷ ad spend that week. Group averages are weighted by spend. *Week of 5 Oct = Mon–Wed only.
04 · Friday creative refresh · the rule
Every Friday by 6pm
10
new GMV Max videos a week, delivered in one Friday refresh
3+
genuinely new angles: talking head, styling, unboxing, new hook. Not re-edits.
2+
hero products: Letter Pendant, Moonstar / tennis
2–3
pre-LIVE videos a week to pull viewers into LIVE, refreshed twice a week
- More talking-head videos: face to camera, explain the piece.
- Pick angles from data: what sold last week, what didn't.
- Quality check by Jeff / Yung Kai → into GMV Max the same day.
- Next step if it works: split into two refreshes, Tuesday + Friday, 6 videos each.
10 videos with the same angle = 1 video. In September 130 videos ran in ads and only 18 made a sale. The top 5 brought in 57% of video ad sales. Best batch: Letter Pendant drop, 26 Aug, RM3,149 in sales from RM436 of ads.
05 · TikTok LIVE
Two sessions, three days a week
Mon · Wed · Fri
3–4pm + ~8pm (1 hour each). About 26 LIVE hours a month, up from about 16 in Sept.
- One host at a time, rotating. Dickson on back end.
- 8pm session: RM100 ads. 3–4pm session: start at RM50, add RM50 only if the first 30 min shows real orders.
- First afternoon trial: Friday 9 Oct. Review after 12 sessions.
Projected LIVE sales / month
06 · Shopee 3-month push
Shopee has room to grow
54%
of Shopee sales are 3 tennis bracelets (Moonstar, 4mm, 3mm)
RM256
avg Moonstar price on Shopee vs RM160–190 on TikTok. Buyers compare.
RM6.6+
back per RM1 on Shopee ads, but only ~RM20/day is being spent
8 / 21
reviews on Moonstar sales. 2 listings pushed down in search. 2 late-shipment cancels.
06 · Shopee 3-month push
Dickson leads Shopee
- Vouchers & bundles so hero prices match TikTok. Add-on deals (pendant + chain, bracelet + studs).
- Join every campaign: 10.10, payday (25th), 11.11, 12.12, prepared 2 weeks ahead.
- Top 10 listings: 7+ images, a video, Malay + English keywords. Fix the 2 listings pushed down in search.
- Ads topped up with auto top-up, RM40–50/day. Zero late shipments.
- Reviews: insert card + small voucher for an honest photo review. 20+ per hero by Dec.
- Shopee videos repurposed from TikTok winners, Letter Pendant first.
Shopee targets after Shopee fees
07 · Consignment
Never run out of best-sellers
ZapBaLang Lot 10
Our selling store, ~RM1.4k/month. Set a minimum stock per best-seller and restock before it runs out. Dickson + Yayo set up the tracking system.
Store terms & report
Sales statement by the 7th, payment within 30 days. Monthly report: sales by product, slow movers, stock on hand.
New stores
+1 / month
Dickson opens new stores from the prospect list (next slide).
Every good store ≈ RM1.4k/month. 5 stores ≈ RM7k/month towards the RM50k ready-stock target.
07 · Where to go next
Potential stores & pop-ups
Now · consignment
Dia · Bangsar Village II
Collabstore · Four Seasons Place
APOM · Bangsar Village / KLCC
KEDAI KL · MAHSA Avenue
The Campus · Ampang
Before Raya 2027 · pop-up
Isetan · KLCC
Seibu · The Exchange TRX
Sogo · KL
MJ by Metrojaya
Parkson
Lifestyle partners
Huuk / Jadioc · barbershops
The Old 7 · The Oven Cuttery
Shoe Mo · sneaker care
Mjestic · baju Melayu
HAUSOFSEIKO · watch mods
Gifting · travel · events
Eraman Duty Free · KLIA (Q1 2027)
Zalora · corporate gifting
Hamper / florist bundles
LahLahLand · 10–11 Oct, MIECC
Raya pop-ups · apply Dec–Jan
Store prices must not clash with TikTok promo prices. Use gift sets or store-exclusive pieces.
08 · Custom · RM60k a month
Grow custom & get paid faster
Game plan to grow custom Discuss
- More ad spend on engagement rings / bridal for high-ticket leads.
- Work the warm leads: the new Recovery list re-contacted 24 warm leads this week.
- Faster replies & quotes (chat SOP coming).
- Your ideas.
Getting paid faster Discuss
- Deposit 30% → 50%: is it realistic for our customers?
- Pickup policy on every invoice: balance before collection, reminder when ready, deposit forfeited after 90 days uncollected.
- Instalment options (Atome, SPayLater, card 0%): customer pays over time, we get paid upfront.
09 · Affiliate seeding
More affiliates actually selling Open for discussion
2
affiliates have made video sales since May. RM1k in a month happened once.
RM500
milestone: an affiliate passing RM500 in sales within 60 days of seeding
10 / month
new affiliates seeded (hero items: Letter Pendant, Moonstar)
Part two
What's in it for you
Commission, bonuses, and what a good month could pay.
10 · Your commission
Hit RM50k and the pool jumps to 4.5%
| Ready-stock (after fees) | Pool | Total | Each |
|---|
| Sept actual · RM37,092 | 3% | RM1,113 | RM556 |
| RM48,000 | 3% | RM1,440 | RM720 |
| RM50,000 | 4.5% | RM2,250 | RM1,125 |
| RM55,000 | 4.5% | RM2,475 | RM1,238 |
Each person, RM48k → RM50k
RM720 → RM1,125
+56% for the last RM2k of sales
- Pool split equally: Dickson & Yayo.
- Counts TikTok + Shopify POS/Web + Shopee + consignment.
10 · The one condition
TikTok ads stay under RM10,000 a month
≤ RM10k
Ad spend at or under the ceiling → 4.5% unlocks
> RM10k
Over the ceiling → back to 3%, even if sales pass RM50k
RM8–9k
What a great month looks like: RM40k TikTok on RM8–9k of ads. Lower is even better.
RM10k is a ceiling, not a target. Covers GMV Max product + LIVE ads combined.
11 · Bonuses · on top of commission
Every push has its own reward
Yayo · AlifRM200
Friday refresh: each, when every Friday of the month delivers 10 videos with 3+ new angles and passes the quality check
DicksonRM200 → 500
Shopee push: RM200 at RM5k (Oct), RM350 at RM7.5k (Nov), RM500 at RM10k (Dec). Needs zero late-shipment cancels and Shopee ads ≥ RM4 back per RM1. Longer-term Shopee commission set after December.
DicksonRM150 + 150
New store: RM150 once a new store sells RM1,000 within 90 days and has paid us. Another RM150 when it reaches RM3,000 within 6 months.
Yayo · discussRM30 + 100
Affiliates (idea): RM30 per new affiliate's first sale + RM100 when one passes RM500 in 60 days
12 · December, if every target hits
What December could pay
December ready-stock ≈ RM60k
| TikTok RM40k (after fees) | RM32.2k |
| Shopee target (after fees) | RM10.0k |
| Shopify POS + Web | RM15.0k |
| Consignment (+ new stores) | RM2.5k |
| Total | RM59.7k |
| 4.5% pool | RM2,686 |
| Each (Dickson, Yayo) | RM1,343 |
Dickson
RM1,343 commission + RM500 Shopee bonus + RM300 (2 new stores past RM1k sold & paid)
3.9×
Yayo
RM1,343 commission + RM200 Friday bonus + ~RM250 affiliate bonus (if approved)
3.2×
Alif
Friday refresh bonus, every month all Fridays are delivered
+RM2,400 / yr
Example only. September = ready-stock commission share. Assumes TikTok ads stay under the RM10k ceiling and Shopify holds about its May–Sep level (avg RM16.4k). Every extra RM10k of ready-stock adds about RM225 each.
Monthly scoreboard
What we check every month
Ready-stock vs RM50kTikTok vs RM40kTikTok ads vs RM10k
Custom vs RM60kFriday batches x/4LIVE hours & sales/hour
Shopee vs targetNew stores signed
Let's go get it.